"I was in the running for two Best Of 2026 awards featured in this issue, and here's what you should be doing to rally your fans and grow your business.”
Here's the thing about business growth—nobody gets there alone.
When I found out I was nominated for Best of Reader’s Choice Poll in two categories, my first thought wasn't celebration. It was logistics. I had to tell people. Email my list. Post on social media. Reach out to my network. Ask for votes.
And the people who have worked with me, referred me, stayed engaged with my content—they showed up. They voted. That led to my company placing in both categories.
This is literally me practicing what I preach.
Every business owner knows relationships matter. But then we disappear from our networks for months. We forget to nurture the people who actually believe in us until we need something.
I only had a shot at placing because I've been consistently communicating with my community. They know what I do because I tell them. They voted because they understand the value I bring. And they had my back when I needed them because I've had theirs.
That's not luck. That's strategy.
Relationships don't just happen in business. They require consistent, genuine communication. You have to show up. You have to provide value. You have to let people know they matter.
Your email list, your referral partners, your past clients, your network—these aren't just names in a database. They're your business foundation.
The question is: are you nurturing them consistently?
Are you showing up for the people who matter to your business?
Are they as invested in your success as you need them to be?
If you're not sure, let's talk about it. Your complimentary call is waiting at meetwithbrook.com.
Contact Brook Borup:
brook@myclonesolutions.com
(813) 442-9925
